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All the other guys in the room looked like me: slightly
overweight, receding hairlines, and a hint of desperation. Our leader
stood in front of us, his attire crisp, with all the creases in the right
spot.
He began: "In the next thirty days we are going to change you from
a mundane businessman into a hard fighting stoic entrepreneur.
"Right now you guys look like poster children for Arthur Millers
Death of a Salesman. You are pathetic. But for some reason your local
office of Veterans Affairs drafted you. This is not some girly MBA program
where you will work in groups and bond. No, you will learn how to be ruthless,
how to close deals, how to fire employees, and how to even fool your own
CPA.
I was psyched. Like the other participants I was a Marine vet. But I was
also scared. I knew of the long tradition of entrepreneurs, those men
(and even a few women) that had brought honor to our economy. Their faces
were on the cover of Forbes, Inc., and Fortune magazines.
I wondered if I would ever be one of them.
I had said goodbye to my wife and kids just hours ago. I would not be
able to communicate with them. I had heard rumors that some of my fellow
draftees had snuck in their cell phones and planned to stay in touch with
the outside world via text messaging. What a mistake. I knew I had to
focus all my efforts if I ever wanted to make the grade as an entrepreneur.
Before first light we were already at our first seminar. The topic was
networking. I assumed it was a technical course. I came prepared. I had
studied electronics and could take a part an F-15's navigational system
in under an hour. I had downloaded my schematics onto my laptop. I was
ready to show my stuff.
The lecturer started by asking if we had a prepared elevator story. (I
wondered if my work on F-15s would be an appropriate alternative.) I kept
quiet and expected some of the guys who handle maintenance on aircraft
carriers to step forward and discuss in detail the use of hydraulics on
nuclear powered aircraft carriers.
Instead, this retired drill sergeant gets up and gives a 14 second description
of an idea he has for a new garage door opener. Then he proudly passes
out his bi-fold business card. It actually pops open to reveal a Humvee
entering a garage.
The class applauded. The instructor said that he was sure to do well as
an entrepreneur. Me? I sat dumbfounded.
After coffee and a smoke we continued with the next topic in our syllabus:
branding. I volunteered to go first, of course, I was a Marine, I rolled
up my sleeves and exposed my left and right biceps with our platoon tattoo
from the first Gulf War. Boy did I look like an idiot when the instructor
quickly thanked me, turned off the lights and began a PowerPoint on Coke
vs. Pepsi.
I stood in the back of the room and then snuck out as he discussed market
niches in the casual dining industry. I decided I was going home. I went
back to my bunk to pack my duffel. As I headed to my car our instructor
caught up with me and asked if I was going AWOL.
"Yeah," I said, "And stop with all the military terms;
this place is nothing like Parris Island."
"Of course not," He answered, "Disney has the actual contract
for running the exercises. Come back to the class; we're through with
all the soft marketing stuff. The next class is hard core finances. By
the time we finish youll be able to take apart a P&L statement
blindfolded."
"Now that is what I expected; that is why I came here." I answered
I returned. The accounting class was a great success. The faculty was
team taught by the former CFOs for Enron and Tyco. This was their community
service assignment.
Now I knew I would learn a lot.
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