About Hesh

I'm a professional business writer. I work solely with independent financial planners. You have a very limited budget and very little time for marketing. So, every time you communicate with a client or a prospect you need to be "real"--eliminate the jargon.

I've written a few articles that explain my approach. You can also read examples of my marketing profiles on the Success Stories page.

		In order to understand my approach in more detail, please read this interview of me conducted by David Drucker in Morningstar Advisor Magazine.
		Tell Your Story.
		It's OK to Be Real. Clients' friendships can be the most important asset you manage.
		What might happen if the planners were really in charge? The Greenspan Inn: A vacation spot you can get irrationally exuberant about. My son, the CFP: It's time for advisors to make their mothers proud. The "kiddy" tax.
		A spoof of senior seminars.
		I also believe in the power of humor. Take a minute, turn off your phone, put your feet up on your desk and read some of my humor columns. My syndicated business humor column.